Coffee Culture - 17291 Words

Hà ¶gskolan i Halmstad Sektionen fà ¶r ekonomi och teknik Europaekonomprogrammet 180 hp Changes in the coffee culture - opportunities for multinationals coffee shops? C-uppsats i Fà ¶retagsekonomi, Fà ¶retagsekonomi 51-60 p Slutseminarium: 2007-06-07 Fà ¶rfattare: Almqvist Emma Hruzova Barbara Olsson Kajsa Handledare: Max Lundberg Preface and acknowledgement We would like to thank our tutor Max Lundberg at the section of business and engineering at the University of Halmstad for his support and comments throughout the dissertation. We would also like to thank the personnel, managers and the barista for their answers to our questions. Finally we would like to thank the opponent group for their valuable criticism we would also like to take†¦show more content†¦The benefits that the changes in the coffee culture bring are multiple and we see a coffee culture highly adapted to the new trend. This dissertation can be useful for foreign coffee shops to gain knowledge about the Swedish coffee market and its culture. New markets are opening through cultural changes, so marketers and others searching for new marketing opportunities on the Swedish coffee market should read this paper to get ideas, advices and inspiration. Sammanfattning Den svenska kaffekulturen à ¤r under fà ¶rà ¤ndring vilket medfà ¶r affà ¤rsmà ¶jligheter fà ¶r multinationella kaffekedjor. Và ¥rt syfte med denna uppsats var att beskriva den Svenska kaffekulturen och dess fà ¶rà ¤ndringar. Vi ville à ¶ka và ¥r fà ¶rstà ¥else fà ¶r hur dessa fà ¶rà ¤ndringar kan gà ¶ra Sverige till en mer attraktiv marknad fà ¶r coffee shops t.ex. Starbucks som vill etablera sig i Sverige. Vi valde att anvà ¤nda en kvalitativ metod med en abduktiv ansats. Fà ¶r att samla fà ¶rstahands information intervjuade vi en barista och skickade intervjufrà ¥gor till stora coffee shops kedjor i Sverige. Intervjufrà ¥gorna utformades utifrà ¥n fem kategorier framtagna av Rugman och Hodgetts fà ¶r att beskriva kultur. Svaren frà ¥n intervjuerna och en mà ¤ngd artiklar hjà ¤lpte oss att beskriva kaffekulturen och de fà ¶rà ¤ndringar som fà ¶rekommit de senaste à ¥ren. Bland fà ¶rdelarna i de kulturella fà ¶rà ¤ndringarna kunde vi mà ¤rka kunnigare och mer krà ¤vande kunder. ViShow MoreRelatedCoffee Culture : A Beginning Of Coffee1136 Words   |  5 PagesCOFFEE CULTURE A beginning of coffee : The beginning of the coffee is the most famous story in the history of the coffee bean is that they were discovered by goats. Ethiopian legend, Kaldi, a goat herder one day was out with his goats and noticed that they got eating red berries and goats were dancing and excited after eating barries. He thought! this must be good stuff, he also tasted them and also felt a bit excited too. He actually went to a local sufi (Ioosely translated as IslamicRead MoreThe Analysis On Coffee Culture1032 Words   |  5 Pagesme having a conversation with my friend, Al, over coffee, at Coffee Hit in Doncaster. I choose and invite Al to participate in this little social event because I have known him to be a coffee connoisseur, although he later corrects me and maintains that he is merely a coffee enthusiast. I hope that he can educate me on the coffee culture and share with me his knowledge about coffee. Up to this point, I must admit that my idea of a good cup of coffee is the instant Nescafe 43 b lend or the gold roastsRead MoreThe Cultures That Exist Inside Coffee Shops2407 Words   |  10 PagesIntroduction I will be looking at the cultures that exist inside coffee shops. In particular, I will be contrasting the culture that exists within chain coffee shops, such as Starbucks, with those present in smaller independently owned shops. When getting coffee, I usually go to Starbucks because it is convenient. However, I know a few individuals who would rather support small locally owned shops. Additionally, whenever I have actually gone to an independently owned shop, I never actually stayedRead MoreStarbucks Analysis On The Coffee Chain And A Brand That Changed The Americans Coffee And Cafe Culture3172 Words   |  13 PagesThis Individual work is based on the case study â€Å"Starbucks: Back to Basics?† written by Sachin Govind. The case reviews the success story about the coffee chain and a brand which changed the Americans’ coffee and cafà © culture. However, it also highlights that Starbucks had been facing some challenges as well as having difficulties inside the compa ny. 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Starbucks is an exc ellent example ofRead MoreA Study On Starbucks With Chinese Tea Culture Essay931 Words   |  4 PagesChinese tea culture Introduction As the modern generation, people lived in the world with a lot of different brands. If people don’t buy bags from Fendi, eat Shake Shack’s cheese French fries, or try that new Yves Saint Laurent lipstick then they will be consider as out of fashion person. The bosses who were sitting in the office decided our lives. Yes, Starbucks Corporation is one of the decision makers. In addition, this famous brand even affected one nation’s culture – Chinese tea culture with. Read MoreStarbucks s Organizational Culture, Leadership, And Management Traits1260 Words   |  6 Pagesto grab a cup of coffee, and the number one company worldwide in the food service industry. Although it is an American company, it is also the premier roaster and retailer of specialty coffee in the world. Thanks in part to strong global sales, Starbucks was recently named by Fortune as one of the World s Most Admired Companies . Through its unwavering commitment to excellence and guiding p rinciples, Starbuck s has been able to become a blueprint for organizational culture, leadership, and managementRead MoreStarbucks Csr1433 Words   |  6 PagesGreen Stores 4 Energy Water Consumption 4 Customer Relationships 4 Community Service Investments 4 Youth Action 5 Supplier Relationships 5 Farmer Support 5 Coffee and Tea Growing Communities 5 Non Discriminatory Hiring, Promotion, Retention Practices Starbucks values and respects the diversity of it s culture.[1] Starbucks partners (the employees) are sought out and engaged to create a business environment as diverse as the communities and customers they serve.1 As evidence

Societal Expectations And Conformity By Franz Kafka

Societal Expectations and Conformity Franz Kafka was born in Prague, Czechoslovakia in 1883 to a middle class Jewish family (Biography). Much of his writing was influenced by his relationship with his father and probably by being a Jew in Germany and Austria until his death in 1924. One of these writings is â€Å"The Metamorphosis†. People felt confined in the roles of society, in family life, and have difficulty in handling the pressures with the stress of everyday life. Gregor Samsa is a travelling salesman that lives with his sister, father and mother in what we could assume to be a small apartment. Gregor is the main source of income for the family and is considered the main provider for all four of them. â€Å"When Gregor Samsa awoke in the morning from troubled dreams he found himself transformed in his bed into a monstrous cockroach† (Kafka 1205). In one night he underwent a metamorphosis from man to bug. Throughout the ordeal he still focused on getting bac k to work even though he was barely able to move from his bed and certainly unable to leave the apartment. He took his role as provider seriously and did not complain about his predicament throughout the story. In society, citizens conform to what they know as being societally accepted. Grete Samsa is Gregor’s sister. Grete immediately feels pity for her brother and wants to help him. This continues until near the end of the story when Grete gets a job and takes over the role as the main provider. It seems at thisShow MoreRelatedGregor And Grete Sams Stuck Of Gender Roles1620 Words   |  7 PagesGregor and Grete Samsa: Stuck in Gender Roles The narration â€Å"Metamorphosis† by Franz Kafka, when examined through the feminist lens, shows society’s confining expectations towards both sexes in which conformity to the patriarchal structure is inescapable. The modern feminist movement created a need for inquiry into feminist issues; thus, as Gardner et al. outlined the objectives of feminist criticism, an unnatural confinement by a patriarchal society of both genders into preconceived roles becomesRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesorganizations are stronger than ever, some organizations are trying to realize a competitive advantage by fostering a positive work environment. Jeff Immelt and Jim McNerney, both disciples of Jack Welch, have tried to maintain high-performance expectations (a characteristic of GE’s culture) while fostering a positive work environment in their organizations (GE and B oeing). â€Å"In this time of turmoil and cynicism about business, you need to be passionate, positive leaders,† Mr. Immelt recently told

A New Kind of Structure Free Essays

1. Describe the structural problems HP had. When Mark Hurd assumed his new role as CEO of HP, he soon realized that many of the company’s structural problems were related to the fact that eleven layers of management separated him from HP’s customers. We will write a custom essay sample on A New Kind of Structure or any similar topic only for you Order Now Top corporate customers of the company told him that they did not know whom to contact at HP to respond to their questions. HP’s head of corporate technology said that she had to wait three months to secure approval to hire 100 sales specialists. Moreover, HP’s salespeople were able to spend only about one-third of the time with customers; the remainder of their workday was spent in negotiating the bureaucracy inside of HP. 2. How did Mark Hurd decide to address his company’s structural problems? What do you think of his changes? How do you think the company’s customers responded to these changes? How about the company’s executives and sales force? In attempting to remedy the structural problems at his company, Mark Hurd first terminated the employment of underperformers and eliminated three layers of sales management. He also eliminated one sales group and merged those sales representatives into the remaining sales groups. Company executives and members of the sales force are likely pleased that the increased efficiency in the organization enables them to make decisions more quickly and to spend more time interacting with customers. Customers must be more satisfied to see that their needs and concerns are being met more effectively and efficiently. 3. Would a more mechanistic or a more organic structure be appropriate for HP? Why? Considering the rapidly changing nature of the products, and particularly the services, offered by HP, the appropriate structure for this company would have many characteristics of an organic structure. Changing times and intense competition within its industry require that HP be quickly responsive and proactive in its corporate strategy; an organic structure would be more conducive to this type of strategy. 4. What role do you think organizational structure plays in an organization’s efficiency and effectiveness? Explain. Organizational structure plays a key role in enabling a company to function smoothly, to remain responsive to its internal and external stakeholders, and to adapt to changes in the marketplace. Innovation is facilitated by fewer layers of management, and students have already learned that the survival and success of a company is usually dependent upon its ability to function as a learning organization that promotes innovation. How to cite A New Kind of Structure, Papers